05 · Market Evidence
Australian healthcare staffing — the numbers
Structural demand, mandated buyers and a real margin pool — the market AI Shift Filla sells into.
Structural demand
2.41 million people work in health care and social assistance — 16.3% of all workers. Shortages of ~123,000 nurses are projected by 2030, and aged care needs 110,000+ additional direct-care workers within the decade — up to 400,000 by 2050.
Mandated buyers of compliant fills
Residential aged care must maintain a registered nurse onsite 24/7 and 215 care minutes per resident per day (44 RN minutes) — actively enforced, with funding linked to minutes delivered from April 2026.
The margin pool is real
Agency staff typically cost 20–40% above direct employment, and NSW Health’s agency nurse and midwife bill alone nearly doubled in one year to ~$102 million (FY2024) — facilities are paying premium rates for exactly what agencies sell.
The client base
707 residential aged-care providers across 2,590 services, 703 public and ~640 private hospitals, and $24 billion a year in residential aged-care funding — all sending requirements to agencies.
The market in brief
Software momentum: healthcare workforce-management software is a ~US$2.5 billion market (2025), forecast to reach US$5.2–7.7 billion by 2034 — healthcare is the fastest-growing vertical.